Email Marketing tutorial step by step, Email Marketing pdf, types of Email Marketing – What is it? Why do it? And How?

Email Marketing – What is it? Why do it? And How?
Email Marketing – What is it? Why do it? And How?

What is Email Marketing?

E-mail marketing has become an important tool for business ever since the introduction of the Web to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what is email marketing , why companies should use it, the way they need to go about doing so, What is Email pdf and here is step by step email marketing tutorial.

E-mail marketing is a form of direct marketing that makes use of electronic mail as a way of communicating commercial or fundraising messages to an audience. In its broadest sense, each e mail sent to a potential or current customer could be considered e mail marketing. However, the term is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a service provider with its current or previous clients and to encourage buyer loyalty and repeat business.
  • Sending emails with the aim of acquiring new clients or convincing current clients to buy something instantly.
  • Adding ads to emails sent by other companies to their customers.

Benefits of Email Marketing

E-mail marketing has several key benefits over traditional mail marketing, including the following:

  • An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is usually reported as second only to search marketing as the most effective on-line marketing tactic.
  • Advertisers can reach substantial numbers of e mail subscribers who’ve opted in to obtain e mail communications on subjects of interest to them.
  • Over half of all Internet users examine or send e mail on a typical day.
  • E-mail permits entrepreneurs to reach out to customers with personalized, relevant, dynamic messages.
  • Transactional emails allow companies to reply automatically to important client events like purchases or shop-cart abandonment.

The disadvantages of e mail marketing surround the rejection/spam rate of the emails by the customers’ e mail program, negatively affecting the delivery rate of the emails. This has considerably been eliminated with the idea of “Opt-in” emailing, where the buyer consents to receiving the emails and therefore eliminates the idea of receiving unsolicitated emails – Ideally maintaining emails that are relevant and appropriate to every individual recipient.

So the questions are why and how should one go about e mail marketing? Nicely here are a number of ideas on the matter:

Why Email Marketing is important?

  • Cost – E-mail marketing is CHEAP, there are not any two ways about it. Whether you do it your self, or through an e mail marketing company, marketing to lots of of customers through e mail is going to cost you tiddlywinks compared to other channels of advertising.
  • Success – Emails may be targeting specifically to the perfect client. With this concept in mind, along with e mail cost-effectiveness, it’s no wonder that e mail marketing’s ROI usually blows other direct marketing methods out of the water – The trick is that you have to get it proper!
  • Measureability and Flexibility – With the analytics available today it’s simple to track responses to your emails exactly, in order to work out what parts of your marketing campaign are working and what parts aren’t. With this information, you can then react immediately to modify your marketing campaign strategy if need be.

How to do Email Marketing?

Dave Chaffey from Marketing Insights provides an experienced view into the success factors of e mail marketing, using the mnemonic “CRITICAL“:

  • Creative – This refers to the overall design of the e-mail (format/images/colour). Specifically, it’s a good suggestion to ask every customer whether they want the emails in text or HTML as there’s usually a fantastic preference for one over the other.
  • Relevance – Concentrating on, targeting, and more focusing on. Make your emails relevant and personalized to every recipient if you want that response rate to rise.
  • Incentive – Recipients look at emails and think “WIIFM?”, i.e. “What’s in it for me??”. There’s no such thing as a free lunch right? Nicely… Offer the recipient a “free lunch” for participating and they will be more likely to reply.
  • Timing – Don’t send out an e mail that recipients will receive in a single day, let it pop up of their inbox during their working day. This also expands to selecting certain days, months and even years. Keep in mind – You’ll be able to test and measure what timing works best for which e mail.
  • Integration – Companies can not just depend on one method of marketing, nor can they depend on a number of strategies of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a complete. E-mail marketing should be including here, due to this fact your emails should carry the same image and message as your entire operations. Even the timing of the marketing campaign should work in with other facets of your marketing combine.
  • Copy – When considering the copy writing on your e mail you should consider all facets of the language, from subject line through to your mail signature. With emails, not all links must be saved for the last sentence, pop them in early to grab that impulsive customer!
  • Attributes – Here  talks in regards to the e mail header, with attributes including the subject line, from address, to deal with, date/time of receipt and format. Once again, testing your campaigns can rule out the attributes that clients consider spam and highlighting the attributes that may work best for your online business.
  • Landing Page – Want these emails to turn into sales conversions? Don’t simply hyperlink your customers to your home web page; show them exactly where you need them to go and make it fast and simple to complete any forms!

Types of Email Marketing

  • The Newsletter.
  • The Welcome Email Series.
  • The Standard Promotional Campaign.
  • The Triggered Email Series.
  • The Post-Purchase Drip.
  • The Connect-Via-Social Campaign.
  • The Cart Abandonment Campaign.

Email Marketing pdf

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So sure… E-mail Marketing is an important part in many industries, especially for creating those important customer-firm relationships. Learn to use it nicely and it’ll definitely bump up your organization’s success.

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